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Retouch for Feel Factory agency There is an opinion that deep-frying is french fries, fish and chips and other simple snacks. The main task for us was to show that there are more interesting dishes that can be deep-fried in Al Arabi oil. To do this, together with the BBDO Impact agency, we went through a hundred recipes and chose 4 different dishes. We invited chef Sergei Ilyin, who, moreover, was a very talented chef, he also perfectly prepared dishes for photography, so that we would get the juiciest shots.