ABOUT.TXT
«Pharma» is a crime dramedy starring Nikita Pavlenko and Mark Eidelstein. The series focuses on two brothers Micha and Anton: the younger one Anton has a rare genetic disease that leads to death, while the older one Micha has the goal of saving his life at any cost. Therefore, Micha takes matters into his own hands and, jointly with a bunch of friends, decides to create an underground laboratory for the production of an inaccessible drug.
Task: to come up with a promo campaign for the release of the "Pharma" series.
Solutions: there have been situations in our lives when we were visited by the thought «What if...». Inspired by this approach, we came up with a creative frame: «The series is an instruction on how not to do it.» This frame was supported by posters, the concept of which was that the photographer catches our main characters doing some illegal act, and it's like we're spying on them through the camera.
WORK_IN_PROGRESS.GIF
It was important for us that the picture on the poster looked natural, not as if we had assembled it in 3D, so that the situation between the guys was read alive, not staged. The shooting for the posters lasted 14 hours, while the development of the 3D zone included many stages — both before shooting, in order to set the right light and angle for the photographer, to think about the plasticity of movement both in the frame and on the poster.
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FARMA_PREMIERE_.AVI
T H A N K S / C R E D I T S . R A R
⚡ FEEL FACTORY
Art director — Ilya Levit, Pasha Marin
Retoucher — Alina Stebletsova
3D — Danil Kartashev, Pavel Marin, Ilya Levit, Vasiliy Nesklada, Constantin Sofronov
Graphic designer — Pasha Marin, Kirill Anferov, Pavel Voznuk
Motion designer — Maria Garaeva
Illustrator — Daria Cherkasova
Producer — Sandra Gureeva
Production crew — Aleksandr Khomich, Gleb Ladygin, Daria Shubenok
Photographer — Egor Sheremetiev
Retoucher — Alina Stebletsova
3D — Danil Kartashev, Pavel Marin, Ilya Levit, Vasiliy Nesklada, Constantin Sofronov
Graphic designer — Pasha Marin, Kirill Anferov, Pavel Voznuk
Motion designer — Maria Garaeva
Illustrator — Daria Cherkasova
Producer — Sandra Gureeva
Production crew — Aleksandr Khomich, Gleb Ladygin, Daria Shubenok
Photographer — Egor Sheremetiev
💛 PREMIER:
Creative director — Rita Indionkova
Art-director — Dasha Koloshina
Animation — Nikita Khudyakov
Designer — Pavel Dubitskiy
Copywrite — Igor Davydov
Art-director — Dasha Koloshina
Animation — Nikita Khudyakov
Designer — Pavel Dubitskiy
Copywrite — Igor Davydov
Producer — Olga Storchilova
